🔗 Share this article

In a significant career move, the 34-year-old coach has stepped down from the England Women’s Under-23 national team to assume the role of head coach for NWSL franchise Bay FC.

Transition Stateside

Her appointment follows the departure of Albertin Montoya, who guided the San Jose-based club during its first two seasons in the premier American league. Montoya announced in September his intention to step down at the conclusion of the 2025 campaign, a season which saw Bay FC occupy a lowly 13th place in the 14-team standings.

“I have thoroughly enjoyed my time with the FA,” stated Coates. “It has been instrumental in my development both on and off the pitch. Now, I feel ready and excited to challenge myself in a new environment.”

Track Record of Success

In her time at the helm in 2023, Coates oversaw the England U23s through fixtures including a narrow win over Norway in the continental competition and a 4-2 friendly defeat to the United States. She will be joined to the United States is her former Lionesses staff member, Gemma Davies, a ex- Aston Villa manager in the Women’s Super League.

The club's chief executive, a one-time Football Association technical lead, spoke highly of Coates's qualifications: “Emma is not only an superb manager, but she also has a proven track record of developing players to thrive domestically and internationally.”

“Her leadership qualities are exceptional of people and culture and has the tactical philosophy we were seeking,” added Cossington.

Club Context

The California side experienced a mixed start to its NWSL existence, securing a playoff spot and losing in the playoffs in its inaugural campaign before facing difficulties to a 13th-place finish in 2025.

The new FA women’s technical director, Gavin Step, bid farewell to the outgoing coaches: “We thank Emma and Gemma for their time with us and wish them all the best with their venture abroad. Emma, with Gemma, has played a crucial part in bolstering the progression route between the young Lionesses and the first team.”

“Together, they have directly influenced the development of many promising talents who have gone on to become senior Lionesses,” he added.

Pathway Success

After succeeding Mo Marley in 2023, Coates has overseen the promotion of a number of players to the England senior side, including midfielder Lucia Kendall—who netted her debut Lionesses goal—and forwards Michelle Agyemang and Aggie Beever-Jones.

An extensive process for new U23 coaching staff has already commenced, to continue the progress of the WU23 program in the seasons ahead.